Kristine joined Surterre Properties in 2017, bringing more than two decades of marketing expertise to the brokerage. Before joining Surterre, Smith spearheaded the development and implementation of brand strategies, omnichannel marketing campaigns, and digital marketing initiatives for The Irvine Company. There she reinvented how retailers interact with their landlords by introducing an automated online marketplace with backend analytics for the business to make smarter decisions leading technology initiatives ranging from Corporate Google Suite applications, marketing platform development, and Salesforce initiatives.
As CMO she is leading the brokerage in implementing a transformative technology platform, a comprehensive training program, and several additional growth initiatives. In development over the past year, these programs powerfully illustrate Surterre Properties’ commitment to evolving through innovation and to empowering its industry-best agents with the most effective, leading-edge tools and solutions to benefit their clients and their practices.
Kristine is a visionary while also maintaining a warm but frank management style. Her business approach coupled with a strong personal value of time above all other resources, has enabled her to successfully build organizations and systems made to leverage doing work well - once. Smith is known for leading organizations through fast-paced massive disruption, moving well-established business practices into the digital age — as she’s doing for our group.
Outside of the office, Kristine stays extremely busy raising her three active children. As a former collegiate athlete, she strives to instill the same principles of hard work and determination in her children.